content first strategy
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The Role of a Content-First Strategy in Website Success

Website design and content work together to make a fantastic user experience, and there are two approaches to combining them as a site is developed. The traditional approach places design first. The more modern approach involves content…
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Website Terminology 101: Web Design Terms

Do you hear people use web design terms and feel like they are speaking a completely different language? If so, you’re not alone. Honestly, the digital world has come upon us so quickly that many of us simply need some time to catch up.…
Call to action button
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How to Write a Call to Action That Works: 5 Truths That Matter

Conversion rate optimization isn’t just about design or copy. It is impacted by a variety of internal factors like pricing and your brand position, as well as plenty of external, psychological factors related to the customer, themself.  The…
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How to Choose a Font for Your Website

Designing your website involves so many considerations and requires more than a few decisions on your part. While the look of your text might seem inconsequential compared to the content of it, keep in mind that minor tweaks to font choices…
multimedia content
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What is Multimedia Content And How to Integrate It into Your Website

As technology is advancing, so is our ability to support decent multimedia content online. It used to be that the role of multimedia in a website was minimal. This is because the use of multimedia slowed websites down and caused more problems…
web design elements
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What Makes for a High-Quality Website? 14 Website Design Elements that Should Never Be Overlooked

It’s safe to say that every business should have a website nowadays. Whether your website IS your business or is simply a place for potential customers to access your contact information, it serves many purposes. Your website is a first…
copy and content writing
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What is the Difference Between Copywriting and Content Writing?

There’s no getting around it - the words on websites matter. Yes, images make a splash, and super-functional UX design is impressive, but without excellent copy and content, a website won’t help your business flourish.  Hold…
Importance of Copywriting
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The Importance of Copywriting and It’s Role in Website Success

In the ever-evolving world of web design and development, there are a few facts you can always count on to be true. Among them is that regardless of your niche, the type of website you manage, or your target audience, the importance of…
why are images important on a website
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Why Are Images Important on a Website?

Ever wonder why images are important on a website? Studies show that users make a judgement about the quality of a website within seconds of viewing it. So, whether you manage a blog with 100 weekly visitors or a multimillion-dollar ecommerce…
Website Graphics
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3 Types of Website Graphics and When to Use Them

Graphics are an important component to any website. While the copy on your site is also very important, it usually plays a supporting role to imagery. Whether you’re selling products, teaching a skill, sharing a blog, or anything else…