UX vs. UI Design
, ,

UX vs. UI Design – What’s the Difference?

UX vs. UI Design. They are two terms which are often used concurrently, and most definitely rely upon each other. While the difference between UI and UX design is subtle, they are two distinct concepts and practices. Regardless of which…
UI Design
, ,

6 Techniques for Improving Your Website UI Design

Most of us are so used to interacting with electronic devices in the form of smart phones, tablets, and computers, that we might find it difficult to carry out our everyday tasks without them. This is a testament to effective web page user…
UX Design
, ,

UX Design: Website and App Considerations

It’s estimated that Americans spend nearly seven hours per day online. That time may include shopping, conducting research, consuming news content, scrolling and posting on social media, or streaming videos. With the variety of options…
Common Types of Websites
,

6 Types of Websites and Which Is Right for You

Gone are the days when small businesses could get by without an online presence. Given the extent to which we live our lives online, today’s consumers expect every company, no matter it’s size, to have some sort of website. It’s important…
App Development Questions
, ,

14 App Development Questions to Ask Yourself Before Launching

There may be an app for just about everything, but close to fifteen years after the creation of mobile apps as we know them, there are still plenty of untapped markets. What’s more, even if apps in a given niche meet the needs of today’s…
How to Choose a Domain Name
, ,

How to Choose a Domain Name That Resonates - 7 Tips for Domain Success

Your domain name is your online identity. Sure, you could use the WordPress or Squarespace domain that comes with your free website. But your domain name is the first impression visitors have of you and your business. In this sense,…
Logo and Website Design
,

Making the Most of Your Logo and Website Design

Your logo is a visual representation of your brand. Ideally, customers will see your logo and immediately know what products or services it represents as well as what your brand is known for. In this sense, it’s easy to understand…
CRO
,

What is CRO: Understanding and Optimizing Website Conversion Rates

Websites serve a variety of purposes, but one thing’s almost always true about a website. It exists as a means to improve the bottom line of the company it represents. In this sense, websites are a key component in the sales funnel. Regardless…
Mobile Web App
,

Mobile Web App Development – An Overview

According to a recent Broadband Search Study, the number of users accessing the internet on their mobile devices has more than doubled in recent years, as has the number of users accessing mobile apps. We are a society attached to our phones…
What is a Vision Statement
, ,

Mission vs. Vision Statements: You Have a Mission, Here’s Why You Need a Vision

Running a business is no joke! Effectively meeting the needs of your team and your customers, while managing your bottom line, can be a tough balance to strike. The good news is that a clearly defined purpose goes a long way to structuring…