website accessibility standards
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Designing for Everyone: Why is Accessibility is Important?

Regardless of hardware, software, language, location, or physical ability, websites should be accessible to everyone. When web design effectively achieves this goal, all people - including those with any number of hearing, movement, sight,…
static website vs dynamic website
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The Difference Between Static and Dynamic Websites (And Which to Build)

To understand the difference between static and dynamic websites, it is best to begin at the beginning - with how websites are delivered to your web browser.  When you visit a website, your web browser (Chrome, Firefox, Safari,…
web developer terms
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Website Terminology 101: Web Developer Terms

If you thought standard web design terms sound foreign, just wait until you hear some of the most common web developer terms! But don’t worry. The basic terminology of web development probably sounds like gibberish to most people. Here,…
social media content
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The Best Social Media Content Types for Each Platform

Upon its inception nearly 20 years ago, social media was simply a way to connect with friends and family in the digital world. Today, it has become a way of life. Platforms like Facebook and Instagram have transformed the way we connect…
Types of Social Media Marketing
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Two Types of Social Media Marketing and Creating a Plan for Both

The rise of technology has changed the way we do absolutely everything. And, with the exception of the smartphone, it’s possible that the invention and widespread use of social media has influenced the modern landscape more than any other…
content first strategy
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The Role of a Content-First Strategy in Website Success

Website design and content work together to make a fantastic user experience, and there are two approaches to combining them as a site is developed. The traditional approach places design first. The more modern approach involves content…
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Website Terminology 101: Web Design Terms

Do you hear people use web design terms and feel like they are speaking a completely different language? If so, you’re not alone. Honestly, the digital world has come upon us so quickly that many of us simply need some time to catch up.…
Call to action button
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How to Write a Call to Action That Works: 5 Truths That Matter

Conversion rate optimization isn’t just about design or copy. It is impacted by a variety of internal factors like pricing and your brand position, as well as plenty of external, psychological factors related to the customer, themself.  The…
creating good content
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The Art and Science of Creating Good Content for Websites

Content strategy is relatively new to the marketing space, and website content needs will vary based on circumstance, market, brand, and goals. Regardless of the details, the fact remains that a solid content plan is a pillar of any well-rounded…
Why You Need a Digital Marketing Strategy
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Why You Need a Digital Marketing Strategy

Marketing has always been about connecting with the audience in ways that make sense to them. Whether you’re appealing to toddlers or octogenarians, marketing efforts have to meet potential customers where they are in order to be effective.…