Entries by Staff Writer

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The Role of a Content-First Strategy in Website Success

Website design and content work together to make a fantastic user experience, and there are two approaches to combining them as a site is developed. The traditional approach places design first. The more modern approach involves content driven design, also known as a content-first strategy. Design-First Strategy A design-first approach is pretty much what it […]

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Why You Need a Digital Marketing Strategy

Marketing has always been about connecting with the audience in ways that make sense to them. Whether you’re appealing to toddlers or octogenarians, marketing efforts have to meet potential customers where they are in order to be effective. And where are 21st century consumers spending their time these days? Online. While many lament the ways […]