Entries by Staff Writer

What is Minimum Viable Product and Why Do You Need One?

Technology places the world at our fingertips! New, creative tools that add convenience to our everyday lives hit the market each day. However, it’s not always easy to bring the niggle of a brilliant idea to fruition in a full-fledged business model. That’s where creation of a Minimum Viable Product (MVP) comes into play. What […]

WooCommerce vs. Shopify: How to Choose

WooCommerce vs. Shopify They are two of the most popular and easy-to-use eCommerce platforms available. Both allow you to build an online storefront without hiring a professional designer or developer. What is Shopify? Shopify is a user-friendly, all-in-one eCommerce platform that allows you to set up shop without having to manage the technical aspects of […]

SEO Basics: A Beginners Guide to Search Engine Optimization

What is SEO? Search Engine Optimization (SEO) describes methods used to ensure a website’s visibility in organic search results. If someone searches for a word or phrase associated with your business, where does website fall on the list of sites returned by the search engine? Understanding a few SEO basics will help you learn how to […]

Native vs. Hybrid App: Which is Right for You?

“There’s an app for that!” It’s a phrase we’ve heard time and time again. And it’s true! In today’s world, there is very little that can’t be achieved with a mobile app. Whether you’ve decided to build an app so it’s easier for users to interact with your business, or the app is your business, you’ll have […]

8 Reasons to Consider a Website Update

Understand the Importance of Updating Your Website Website updates might not seem like a big deal on the surface. After all, your website looks nice and it works just fine. Why fix what isn’t broken, right? Wrong. Well-executed website updates will ensure you’re ahead of the game as inevitable changes in technology, trends, and user expectations […]

How To Choose the Best Website Design Company

Everyone has a website these days. Even the most basic of mom-and-pop shops need some sort of online presence to remain competitive. Now, with some luck, finding a good designer could be as easy as Googling “website design companies near me,” but it’s not usually that simple. While searching for a custom website design company you’ll find […]

Net 30? More Like Net 90! – 7 Tips to Get Paid Faster

Payment delays can be disastrous, especially for small businesses and crowdfunded startups with limited cashflow. Customer payments may lag for any number of reasons, from a lack of funds to internal bureaucracy that slows paperwork. Regardless, many businesses need to get paid faster than their current practices or net 30 payment terms permit.  What Does […]

5 Tips to Make Fundraising for Business a Success

Raising capital for a startup. Crowdfunding to kickstart a new product line. Asking family for a loan. There are many types of fundraising for business purposes. Regardless of the method, launching a fruitful fundraising campaign takes some work. Avoid the most common fundraising mistakes by following our tips for success below. Plan, Plan, and Plan […]

Why You Need a Mobile First Strategy

We Live in A Mobile World Mobile is here, people, and it’s here to stay! So, it’s no wonder the term “Mobile First Strategy” has become a bit of a buzzword these days.  The phone you keep in your pocket, and are very likely using to read this article, is exponentially more powerful than the […]